SXSW Music Festival is a 4 day festival in Austin, TX and one of the largest festivals in the US.
The South by Southwest Conferences & Festivals is the combination of original music, independent films, and up and coming technology. Bringing to the forefront creative and professional collaboration and inventiveness, SXSW is the ultimate place to discover the latest and greatest in the field of creative arts.
"Every March, thousands of young, jeans-wearing techies, filmmakers and musicians descend upon Austin, Texas, harboring dreams of getting noticed and hitting it big. They come not just for the balmy weather or the Tex-Mex food but for South by Southwest, a collection of conferences and festivals that's considered one of the most influential happenings on the annual cultural calendar." -- CNN, March 10, 2011